AppleInsider Staff
A new commercial from Nokia is the latest to attack Apple new handset, this time focusing on the iPhone 5's lack of colorway options.
In comparison to Samsung's long-running campaign poking fun at "line-waiters," Nokia's new commercial seems to quite banal, choosing to focus on relatively insignificant device colors rather than touting its Lumia 920 handset's technical features.
As noted by ">The Verge
Starting out in muted black and white tones, the ad follows an early-adopter who, upon reaching the sales desk of an Apple Store, asks the bespectacled employee "color?" Apparently staff at Apple's retail outlets are angered by this question, as alarms and buzzers sound, prompting the hero to flee outside where he sees a variety of people carrying the new Lumia 920. Of course, all the Nokia handsets are portrayed in bright colors.
The commercial ends with the "This is Lumia" tagline alongside an image of the Finnish device running Windows Phone 8.
It appears that Nokia is attempting to incorporate a social element to the new Apple-bashing campaign, offering up the Twitter tag #switch.
Malcolm Owen
Oliver Haslam
Andrew O'Hara
Wesley Hilliard
William Gallagher
Christine McKee
92 Comments
Funny how the iHaters accuse Apple of focusing on style rather than function - yet their competitors are attacking them for lack of color in their phone cases. Three words: Buy a case.
A dying smartphone company slams the most successful smartphone company in the world for making a product that, in their opinion, is not good enough. Interesting marketing strategy.
And this is why Nokia will WIN!!!!
They go right for the throat - right for the vitals!
How can you compete with that??!?!!???
That was the worst commercial ever!
I would like to see a Apple Store exclusive (Product) Red iPhone 5 sometime within the next year.